Explore Hans Hollein's distinct postmodern approach by focusing on these foundational steps:
Study Contextual Background
Analyze Hollein’s Vienna-based environment and his rejection of functionalism. Research key influences like Pop Art and consumer culture in 1960s-80s. Understand his manifesto-like writings advocating architecture as communication.
Dissect Signature Projects
- Vulcania Museum (France): Note the volcanic crater metaphor and immersive underground experience
- Austrian Embassy Berlin: Examine fragmented facade and theatrical interior sequences
- Retti Candle Shop: Study aluminum facade’s sculptural branding and miniature monumentality
Decode Design Language
Identify recurring elements: metaphorical forms (e.g., wings, ships), stratified layering, and material juxtapositions (bronze, marble, neon). Sketch diagrammatic relationships between symbolic shapes and spatial narratives.
Trace Theoretical Connections
Map Hollein’s concepts to wider postmodern discourse. Compare his "Everything is Architecture" philosophy with contemporaries like Venturi. Contrast his playful historicism with modernist purity.
Emulate Through Experimentation
- Create collages blending everyday objects with architectural forms
- Design micro-spaces using symbolic elements conveying specific brand or cultural messages
- Photograph existing buildings then digitally overlay Hollein-esque metallic surfaces or sculptural additions
Supplement with primary sources: Examine original drawings at MAK Vienna or study his 1985 Pritzker address. Prioritize quality monographs over fragmented online resources.
