Burberry's Equestrian Knight Design
The Burberry Equestrian Knight logo, introduced in 1911, is a hallmark of the brand's identity. It features a knight on horseback, often paired with the Latin word "Prorsum," meaning "forward." This emblem blends historical significance with symbolic depth, distinguishing it as a unique and enduring icon in luxury fashion.
Why the Design is Special
Burberry's knight design stands out due to its multifaceted symbolism and historical roots. Key aspects include:
- Historical Inspiration: Created during World War I, the knight symbolized protection for British officers wearing Burberry trench coats, which pioneered weatherproof gabardine fabric.
- Minimalist Power: With clean lines and uncluttered imagery, it conveys strength and elegance without excess, making it instantly recognizable globally.
- Brand Values Embodiment: It represents Burberry's core tenets of adventure, craftsmanship, and resilience, reinforcing its British heritage and innovation legacy.
Unlike other logos, this design remains relevant for over a century due to its timeless appeal and emotional resonance.
The Famous Knight Story
The knight figure ties directly to Thomas Burberry, the brand's founder. Born in 1835, Burberry was inspired by chivalric ideals and knightly virtues. He designed the emblem to evoke the knight errant—a symbol of honor and protection—mirroring his own commitment to safeguarding soldiers with durable outerwear. This narrative enriched the brand's identity, turning the knight into a lasting tribute to innovation and societal contribution.
